The Phoenicians’ Route brand synthesizes some of the fundamental elements of the Itinerary. The final result is a stylized vessel, symbol of the Phoenicians’ seafaring skill. It’s formed by a keel (lower part) that reproduces the nautical path that brought the Phoenicians to new lands and populations across the Mediterranean. The tip is the word “R” of the Phoenician alphabet, origin of all the alphabets and initial of “Route”. The blue line that covers the floating part, symbolizes the Mediterranean Sea, cradle of many civilizations included the Phoenician one. The protector eye in the prow is a stylized tuna, a very important fish for the Mediterranean and the Phoenicians too. Finally there’s the lug, fundamental to face wide trips, under the guide of the Ursa Minor and the Polaris, significantly called by Greeks Phoenician star.

The trademark “The Phoenicians’ Route” is registered. Authorization is necessary to make use of it. The trademark represents the Itinerary and its activities. Its visibility and recognizability is advantageous for whoever is authorized to make use of it.  Companies cooperating for the development of the Itinerary activities and for carrying them out at their best (tourism and/or culture, business, society,..) are allowed to the use of the trademark. A convention has been purposed set up  to establish how and to whom to grant the use of the trademark, which may imply the payment of a fee. Among the ones allowed to us the trademark:

• The cities joining the Association and complying with the Statute requirements

• Hospitality industries, food companies, companies providing services for the user, allowed to the use

• The sites and the cultural activities allowed to the use

• Production, transformation and marketing companies, carrying out activities related to the Itinerary and to the territories interested in it, allowed to the use

• Other subjects allowed to a specific use of  different activities from the ones listed above

For further information please contact the Itinerary Head offices.