The brand assignment aims to earn these objectives:

• The development of the local cultural resources

• The sensitization of the cultural heritage

• The renewal of the relationship between man and heritage

• The local cultural identity rediscover

• The intercultural promotion among the Mediterranean people

• The development of the greeting education

• The reinforcement of the crafts and the typical productions

• The impulse of the local entrepreneurship, especially the youth one.

Who follows the Phoenicians’ Route chooses a journey wherein the true aim is the journey itself, a cultural pilgrimage, a slow trip to discover itself that allows to have a different experience finding out traditions and cultural places, out of the traditional tourist paths.

THE PHOENICIANS’ROUTE BRAND ADMISSION DOSSIER

Together with an official request to obtain the brand, the promoter body has to enclose a dossier with the needed requirements indications. It’s necessary to give short information (max 10 lines) for each requirement.

The requirements for the brand admission concern:

a)       The place history and its cultural, landscape, archaeological and natural heritage

b)       The possibilities to create quality tourism.

FUNDAMENTAL REQUIREMENTS

• Phoenician-Punic origin or cultural relationship with this civilization; hints about the place history and the Phoenician-Punic sites presence.

• Short description of archaeological heritage

• Short description of landscape heritage

• Short description of cultural heritage

• Short description of natural heritage

GREETING QUALITIES

• Tourist information and signage

• Catering

• Complementary services

• Evaluation of the strength and weakness points of exposed services

TOURIST ATTRACTION FACTORS

• Ambient attractiveness

• Historic-cultural attractiveness

• Local typical products

• Social attractiveness, events

Conservation and usability degree of the historic-cultural and ambient resources; offer and food farming and typical crafts; development of local cultural through events and manifestations.

ENVIROMENTAL QUALITY

• Territory and nature management

• Impact elements

• Environmental education

• Actions about the environmental management and education and the landscape conservation.

QUALITATIVE EVALUATIONS

• Visibility, atmosphere and greeting ability of the population

• Urban plant and classification

• Urban furniture

• Evaluation of the decisive factors to determine the tourist experience and create a positive image of the destination

• Realized projects and planning ideas for the resources usability development and compatible tourist development

• Actions and activities of the Phoenicians’ Route that interest you:

• Pedagogy of the territory (research, school, new professionalisms)

• Network of the Museum and the Mediterranean cultural sites

• Mediterranean ports network

• Network of cultural, landscape and natural paths

• Mediterranean hospitality network

• Mediterranean intercultural itinerary