The brand assignment aims to earn these objectives:
Who follows the Phoenicians’ Route chooses a journey wherein the true aim is the journey itself, a cultural pilgrimage, a slow trip to discover itself that allows to have a different experience finding out traditions and cultural places, out of the traditional tourist paths.
THE PHOENICIANS’ROUTE BRAND ADMISSION DOSSIER
Together with an official request to obtain the brand, the promoter body has to enclose a dossier with the needed requirements indications. It’s necessary to give short information (max 10 lines) for each requirement.
The requirements for the brand admission concern:
a) The place history and its cultural, landscape, archaeological and natural heritage
b) The possibilities to create quality tourism.
Phoenician-Punic origin or cultural relationship with this civilization; hints about the place history and the Phoenician-Punic sites presence. Short description of archaeological heritage Short description of landscape heritage Short description of cultural heritage Short description of natural heritage
TOURIST ATTRACTION FACTORS
Historic-cultural attractiveness Social attractiveness, events
Conservation and usability degree of the historic-cultural and ambient resources; offer and food farming and typical crafts; development of local cultural through events and manifestations.
Visibility, atmosphere and greeting ability of the population Urban plant and classification Evaluation of the decisive factors to determine the tourist experience and create a positive image of the destination Realized projects and planning ideas for the resources usability development and compatible tourist development Actions and activities of the Phoenicians’ Route that interest you: Pedagogy of the territory (research, school, new professionalisms)
- Network of the Museum and the Mediterranean cultural sites
- Mediterranean ports network
- Network of cultural, landscape and natural paths
- Mediterranean hospitality network
Mediterranean intercultural itinerary